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 NY Times article on cancer center advertising
The December 19 issue of The New York Times includes an article about cancer center advertising, titled 'Cancer Center Ads, Appealing To Emotions at a Fragile Time.' It discussed advertising that is not substantiated by data, and brings up some interesting points about advertising that appeals to the emotions. Newly-diagnosed patients are in a state of shock, often overwhelmed by fear and a sense of helplessness. Yet, how patients cope during those first few days and weeks after the news of their diagnosis – even though they feel totally unprepared to think or do anything – will have a profound impact on their futures. Unfortunately, most newly-diagnosed patients, regardless of how much information they have, are emotionally unprepared to face the impact read more>> |
 Q: I was recently diagnosed with cancer, and I have this vague sense that I want to embrace some kind of spirituality in my life. But I am not sure what that is supposed to mean. How do I get started in exploring my spiritual side.
A: It is not at all uncommon to feel a sense of yearning for a greater spiritual connection when diagnosed with a medical condition. A medical diagnosis has a way of giving us a nudge toward making a connection with something greater than what we experience in the here and now. Clients tell me that read more >>  |
